If your advertising needs to stand out, why not try a different shape? This modern tri-fold brochure will grab people's attention not only with its color-blocked design, but also with an unusual shape. Mailboxes are crammed full of standard envelopes and flyers every day. Stick with tasteful highlights like those showcased in this design. Be prudent with your color pops-an overly bright direct mail piece can look tacky and overwhelming. The bright red stripe on this gym fitness flyer immediately stands out and draws attention to the value proposition. When you look in your mailbox on an average day, what do you see? Probably a sea of white (and off-white) envelopes, most of which look the same. If you can use an image that's personalized to your customers or local area, even better. If there's an object that represents your brand, product or service, use macro shots to highlight it. Of course, you don't have to use coffee beans-or any food, for that matter. Rather than a standard cup of coffee, this alluring photo evokes the scent, taste and tactile feel of coffee beans. Macro photography is a great way to provide a new perspective on a familiar object-and this direct mail piece from Canva puts this strategy to good use. Macro photographyĭirect mail pieces have to stand out from the stack of mail that people receive every day. It's good practice to choose an image that complements your brand and your offer, but the primary goal is to make a strong emotional connection. This Parisienne travel postcard gets viewers thinking about travel and romance with a pretty, black-and-white photograph of the Eiffel Tower. While your marketing pitch lives in the text, great images capture attention and evoke emotion. It's a fun and creative way to add some eye-catching visual interest to your direct mail piece. You can organize text into all sorts of shapes, from beer bottles to flowers. This office party invitation from Every Door Direct Mail organizes text into a Christmas tree shape, a surefire hit around the holidays. Another great way to get people's attention is with interesting shapes.
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